Facebook changes means brands need to update their thinking
Facebook’s F8 conference threw up some interesting updates. While some of these in theory only apply to individuals rather than brand pages, if Facebook follows its usual form, they’ll be introduced to...
View ArticleThere is a bargain to be had in mobile advertising
Keep it to yourself, but there’s a bargain to be had on mobile CPCs. Findings from Adobe’s Q2 Global Digital Advertising report show that ROI on mobile campaigns is as high as 160% compared to PC...
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